Cheryl L. Burbach
Partner, Hovey Williams LLP
Understanding the changes to the TTAB rules of practice that were implemented in January 2017 is critical for trademark practitioners. These changes will significantly impact how cancellation and opposition proceedings should be instituted and handled. The new rules reflect a paradigm shift at the TTAB, which will influence procedures at the initial stages of the proceeding, through discovery, and the methods of introducing evidence. Cheryl will discuss all of these issues and strategies for navigating these proceedings
Cheryl has extensive experience in the field of trademarks, copyrights, trade secrets, and related intellectual property matters. Her business counseling practice has involved a wide range of issues involving branding, social media, marketing, and licensing, with matters as diverse as prosecuting trademark and copyright applications, managing a large trademark portfolio, handling online infringement issues, creating company-wide intellectual property identification and protection programs, and licensing programs. She is uniquely qualified to counsel clients on intellectual property policies and agreements that maximize their rights and protect their assets.
Cheryl has conducted litigation at all stages and regularly practices before the Trademark Trial and Appeal Board in trademark opposition and cancellation proceedings. She also represents clients in domain name dispute proceedings before the World Intellectual Property Organization.
In 2013 and 2014, Cheryl was selected for inclusion in the Missouri & Kansas Super Lawyers. In selecting attorneys for the Super Lawyers listing, peer nominations and evaluations with third-party research are combined.