Trademark dilution has been consistently left aside from the essential studies in Latin America. While trademark attorneys and owners know a lot about the likelihood of confusion, the state-of-the-art in trademark dilution in Latin America remains unexplored in depth. Common perspectives from practitioners are still mostly theoretical.
In this webinar, we will learn - from a former in-house counsel for the Colombian National Growers Federation, former Head of the Colombian Trademark Office, and a currently serving Latin America delegate for INTA - a practical approach to trademark dilution. We will also review the economic impact of dilution by words of one of the few PhDs that have studied the phenomenon in-depth. Both panelists will be moderated by a member of AIPF, which combines professor and litigator practices concerning IP and Competition law.
This webinar is co-hosted by INTA.
Association of Intellectual Property Firms (AIPF)
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