Trademark Dilution, a Latin American perspective, where are we, and where are we heading?

Summary

Trademark dilution has been consistently left aside from the essential studies in Latin America. While trademark attorneys and owners know a lot about the likelihood of confusion, the state-of-the-art in trademark dilution in Latin America remains unexplored in depth. Common perspectives from practitioners are still mostly theoretical.

In this webinar, we will learn - from a former in-house counsel for the Colombian National Growers Federation, former Head of the Colombian Trademark Office, and a currently serving Latin America delegate for INTA - a practical approach to trademark dilution. We will also review the economic impact of dilution by words of one of the few PhDs that have studied the phenomenon in-depth. Both panelists will be moderated by a member of AIPF, which combines professor and litigator practices concerning IP and Competition law. 

SPEAKERS

• Jose Luis Londono, INTA Latin America, Former In-house Counsel for National Growers Federation and Head of the Colombian Trademark Office
• Washington Macias, Writer of a Variety of the Most Cited Papers on the Economic Impact of Trademark Dilution
• Moderator Juan Felipe Acosta, Partner and Director for Litigation and ADR at OlarteMoure, Member of AIPF and INTA

This webinar is co-hosted by INTA.